Aurora Zoom Ascend

Aurora Zoom Ascend

In this project, I tackled optimizing the driver's experience through thoughtful information architecture and visual hierarchy, while minimizing the number and size of screens to ensure cost-effectiveness. By strategically designing the center display, instrument cluster, and steering wheel controls, I aimed to deliver a seamless and safe driving experience. The result was a user-centric approach that prioritized clarity, usability, and affordability without compromising on safety or functionality. This project is based on a design brief from Edenspiekermann given in an academic course.

CLIENT

Course project

MY ROLE

Research

Product Design

DURATION

1 month

Nov. 2023 - Dec. 2023

THE TEAM

Just me!

Figma

TOOLS

Head straight to the final product…

Learn about my process and view the full presentation…