Aurora Zoom Ascend
Aurora Zoom Ascend
In this project, I tackled optimizing the driver's experience through thoughtful information architecture and visual hierarchy, while minimizing the number and size of screens to ensure cost-effectiveness. By strategically designing the center display, instrument cluster, and steering wheel controls, I aimed to deliver a seamless and safe driving experience. The result was a user-centric approach that prioritized clarity, usability, and affordability without compromising on safety or functionality. This project is based on a design brief from Edenspiekermann given in an academic course.
CLIENT
Course project
MY ROLE
Research
Product Design
DURATION
1 month
Nov. 2023 - Dec. 2023
THE TEAM
Just me!
Figma
TOOLS
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Learn about my process and view the full presentation…